Philips
Pregnancy+
Prepared for the State of Florida

Trusted pregnancy care for every Florida mom

Pregnancy+ by Philips connects expectant and new mothers to expert health content, local resources, and personalized support—reaching them where they already are.

0
Active Florida users in 2025
0
of state births reached
0
Users on Medicaid
Pregnancy+ app
The Challenge in Florida

The landscape we’re working
to change together

Persistent gaps remain in Florida’s maternal health outcomes—especially among Medicaid-enrolled and minority populations.

24.1
maternal deaths per 100k live births
Florida’s maternal mortality rate remains above the national average, with Black women more than twice as likely to die from pregnancy-related causes.
CDC NCHS, 2018–2022 · FL Maternal Mortality Review Committee
20%+
of Florida mothers receive inadequate prenatal care—well above the US rate of 14.8%
March of Dimes, 2025 Report Card
18%
of Florida counties are maternity care deserts with no hospital obstetric services
March of Dimes Maternity Care Report
2×
Black maternal mortality disparity
FL MMRC
10.7%
Preterm birth rate (23,803 babies)
March of Dimes
41%
Births covered by Medicaid
KFF & FL Medicaid
32nd
National preterm birth ranking
March of Dimes
Pregnant woman resting, emotionally overwhelmed
Behind every statistic is a mother navigating pregnancy with too little support, too little information, and too much on her mind.
Over 70% of mothers are unaware of the services available to them. Pregnancy+ changes that.
— Pregnancy+ User Research, Florida Survey (N=122)
Why Pregnancy+

From fragmented information
to centralized, trusted care

Today
  • ✖ Low-engagement government websites
  • ✖ Low awareness of support programs
  • ✖ Fragmented, hard-to-find information
  • ✖ Misinformation online
With Pregnancy+
  • ✔ A single trusted source for pregnancy information
  • ✔ High, frequent engagement from mothers
  • ✔ Expert-vetted, evidence-based content
  • ✔ State programs discovered, not buried
Mother using Pregnancy+ app
1.5M
US mothers
each year
4.8 ★
App store
rating (2.1M reviews)
600K
Monthly active
users in the US
90M downloads to date
Across 2.1M ratings and reviews
Used every month by pregnant women in the US
Philips Pregnancy+ is trusted by Government and NGO/NPO partners worldwide
Our Reach in Florida

Already reaching Florida’s
mothers at scale

Baby — the reason this work matters
Every user reached is a family better prepared—for pregnancy, birth, and the first year.
Florida — 2025 Platform Data
0
Monthly Active Users
0
Total Active Users (2025)
0
New Downloads (2025)
0
Est. Medicaid Users / Month
Race / Ethnicity
N=122
Survey
Hispanic/Latino 29.5%
White 29.5%
Black 27.1%
Multiple 9.0%
Other 4.9%

Based on Florida user survey (N=122). Our Florida users over-index on Black and Hispanic mothers—exactly the populations with the largest outcome gaps.

Healthcare Access
48%
Medicaid
Medicaid 48.4%
Employer Insurance 32.0%
Private 9.0%
Other / Uninsured 10.6%
How Pregnancy+ Works

Four pillars of support—
from week 6 of pregnancy through 12 months postpartum

Expert-vetted content, community, interactive tools, and credible voices—designed for every parent regardless of health literacy.

Educational content

Educational & Trusted

Clear, reliable, evidence-based information. We guide parents with compassion and integrity—empowering informed decisions.

Community features

A Safe Space for Honest Conversation

Community built on empathy and inclusion. Every parent’s experience matters—space for open conversations and genuine support.

Interactive tools

Interactive & Engaging

Meeting families where they are—making care feel personal, proactive, and empowering with intuitive tools.

Credible experts

Credible Experts

Voices families can trust. Content rooted in expertise from OB-GYNs, midwives, and researchers from Harvard, Oxford, and Columbia.

Designed so every parent can access, understand, and act

WCAG accessible, available in 15 languages, at a low reading level.

Easy to read

Easy to Read

Low reading level, 15 languages, WCAG-compliant layouts.

Simple navigation

Simple to Navigate

Swipe or tap options for intuitive content browsing.

Inclusive representation

Inclusive Representation

Diverse visuals so all users feel seen and represented.

Accessible forms

Clear & Accessible Forms

Straightforward labeling for easy, error-free data entry.

Low cognitive load

Simple, Calm Interface

Clean, visual design that makes information easy to absorb.

Text-to-voice ready

Screen-Reader Ready

VoiceOver (iOS) and TalkBack (Android) compatible.

Proof Points

Users report stronger information
and healthier behaviors

85% agree

Feel More Educated

Agree or strongly agree the app improves how informed they feel

79% 1st trimester

Early Prenatal Care

Had their first prenatal check-up in the 1st trimester

69% likely

Postpartum Visit Intent

Somewhat or extremely likely to attend a postpartum check-up

What Florida mothers need most

Top areas where users report needing support (N=122)

Warning signs
41%
Eating right
40%
Birth preparation
32%
Weight changes
32%
Postpartum recovery
30%
Breastfeeding
30%
Medications & vitamins
30%
Mental health
25%

Florida user survey, 2025 (N=122)

State-Level Survey Insights

The resources exist.
The connection doesn’t.

Through our state-level surveys, we consistently find the same pattern. Florida-specific survey is underway; Missouri (N=96, Medicaid population) shown here as a representative example of what we expect to find.

1

Mothers need support

Top unmet needs reported by Medicaid mothers

Breastfeeding
43%
Affording essentials
38%
Mental health
32%
Guidance & support
23%
Transportation
20%

Medicaid mothers consistently report higher needs than the general population across every category.

2

But they don’t know help exists

Resources exist for every need—but awareness is critically low

32% need mental health support
→
only 14% know about Community Mental Health Services
43% need breastfeeding support
→
only 7% know about the breastfeeding network
20% need transportation
→
only 24% know about Medicaid transport services

20% of Medicaid mothers are not aware of any resources available to them.

3

Even when they know, they often don’t use them

Following the same resources from need to actual utilization

32% need it
→
14% aware
→
only 4% used Community Mental Health
43% need it
→
7% aware
→
only 5% used breastfeeding network
20% need it
→
24% aware
→
only 16% used Medicaid transport

The resources exist. The need is clear. But at every step, mothers fall through the gaps. This is the problem Pregnancy+ solves.

Source: Pregnancy+ State-Level User Survey, Missouri (N=96, Medicaid) & Arkansas utilization data
Florida Resources

28 verified resources
ready to surface in-app

Florida’s maternal health ecosystem mapped and verified—surfaced through push notifications, in-app cards, articles, and the resources hub.

🏠
Social Determinants of Health
  • Florida SNAP (Food Assistance)
  • Florida WIC Program
  • Florida LIHEAP (Energy Assistance)
  • Florida 211 (United Way)
  • Strong Florida Moms (DOH Portal)
  • Florida TANF (Temporary Cash Assistance)
☤️
Clinical Services
  • Florida Medicaid for Pregnant Women
  • Florida Medicaid Doula Benefit
  • Universal Prenatal Risk Screen (FDOH)
  • Florida Healthy Start CONNECT
  • Florida Safe Haven for Newborns
  • Medicaid Non-Emergency Transport
🏡
Home Visiting Programs
  • Florida Healthy Start (32 Coalitions)
  • G.R.O.W. Doula Program (Healthy Start)
  • TEAM Dad Program (Healthy Start)
  • Nurse-Family Partnership Florida
  • FL DCF CAPTA Nurse Home Visitor
💜
Mental Health & Insurance
  • 988 Suicide & Crisis Lifeline
  • National Maternal Mental Health Hotline
  • Healthy Start MH & SUD Screening
  • Florida Healthy Kids (CHIP)
  • Florida KidCare (Medicaid/MediKids)
  • Florida Family Planning Waiver
Proven with State Partners

How we partner with states today

Michigan example
MDHHS

Michigan MDHHS

Multi-year partnership integrating state resources directly into the Pregnancy+ experience
82K+
Families reached
21K
Referrals to state resources
80%
Increased awareness of available resources
69%
Increase in awareness of home visiting programs
Arkansas example
Ingeborg logo

Arkansas / Ingeborg

Customized resource hub connecting moms to free rides, local health units, and Medicaid support.

March of Dimes example
March of Dimes logo

March of Dimes

NICU support content and expert guidance delivered directly through the platform.

New York DOH example
NY DOH logo

New York Dept of Health

Spanish-language resource cards connecting mothers to local support programs and virtual care options.

Michigan customization flow

Michigan flow: Push notification → In-app card → Article → Resources list → Registry signup

Baby — every family we reach
This is what scale looks like. Healthier pregnancies, more informed mothers, stronger starts for the next generation.
Philips
Next Steps

Let’s make Pregnancy+ part of
Florida’s maternal health strategy

We’d love to discuss how a customized partnership can support Florida’s maternal health goals—reaching the mothers who need it most.

Schedule a Conversation
michael.lemnitzer@philips.com
FL
View state